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Turning a new Page

Did Facebook bury Page tabs?

In the past week Facebook announced redesigns of both the user News Feed and business/brand Pages.

The user News Feed changes are subtle (shading, fonts, bigger images) and seem designed in part to prevent the type of user backlash that killed last year's more radical redesign. The blog All Facebook spoke with News Feed Product Manager Greg Marra about the specific changes and their objectives.

The changes to the Company Page are more dramatic and controversial. HubSpot provided a quick rundown of the changes. The most talked about change is the loss of the 111x74 images that linked to the Page's custom app tabs. They are now hidden until a user clicks (or possibly hovers) over 'More'.

Two years ago the loss of the tab images would have been a game changer but in reality a tab's visibility has only been as good as the News Feed items promoting it, either paid or organic. It is great to have many fans, but it is up to Page owners to reach them by earning a place in their News Feed.

Sent to subscribers 3/13/2014      




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