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Jul 24, 2008 - Spotting things you'll want to see today. |
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| Facebook's graduation week | |
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Facebook took roots on college campuses and now, with its freshman class graduating, finds itself in a mainstream market with more traffic than MySpace. This week Facebook unveiled a redesign and met with the developer network that has contributed to its success. The blog 25hoursaday offered a step by step description of the redesign and its implications. ClickZ took a look at the changes in advertising exposures, both in terms of where they are and who will sell them. The Social Web's take on the redesign echoed the popular theme that Facebook is positioning itself as a user platform that would be central to all of their users surfing. Facebook's party line at the conference was summarized by Webware as a 1990s style of growth over monetization. There was a mixed reaction in the blogs. Mashable expressed the frustration of developers who had expected to see a payment system and advertising revenue share support while Sitepoint praised the Facebook Connect credentials system as a corrected version of the promising but failed Beacon experiment. Overall the reaction indicated that Facebook is evolving at a moderate pace which the AllFacebook blog felt was a maturity that would serve them well, post graduation. |
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| Knols with names may worry Wikipedia |
On Wednesday Google went live with Knol, viewed by many as a competitor to Wikipedia. ReadWriteWeb took a look at how articles will be created (they with be associated with authors, unlike Wikipedia) and some of the support features such as access to cartoons from The New Yorker. Google Blogoscoped described Knol's monetization plans which made it sound closer to an eBay for trinkets of knowledge. Several bloggers, including Search Engine Land compared Knol to Squidoo, a site where users create 'Lenses' of information. TechCrunch predicted that the AdSense revenue share would lead to a service that emphasized popular topics and would primarily reward top authors. While Knol will not officially be branded as 'Google Knol' the relationship did not escape attention. Ignite took a look at the complicated search ranking issues for Google and authors and felt that Google's vast and growing toolbox can create quite a squeeze on the shelf alongside Wikipedia. |
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| Digg is about to be Googled |
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TechCrunch is one of several sources saying that the rumored Google purchase of Digg.com is about to happen. The prospect of Google paying $200 million to essentially purchase a ranking algorithm fascinated Broadstuff. Numbers uncovered by Hitwise may shed some light on Google's desire to add Digg's resources to the Google News service which has been getting a lot of internal attention lately. Matthew Ingram was another blogger who felt that logic would carry the deal through and that Digg's social ranking system could offer welcome improvements on Google's mechanical style. |
| Radar Screen: Microsoft loses its online head |
Kevin Johnson, who was in charge of Microsoft's online efforts and a force in the Yahoo negotiations has announced that he is leaving Redmond in order to run Juniper Networks. This means that Microsoft is now searching for an online strategy and for someone to run it. |
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