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Oct 09, 2008 - Spotting things you'll want to see today. |
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| New questions for Ask.com | |
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Most search engines respond to a query by providing relevant links. Ask.com started out by employing a question and answer model that attempted to respond to the query within one click by providing an answer directly on the results page. Over the years they have moved closer to the traditional model but a redesign announced this week seems to be taking them back to their roots. PaidContent.org outlined the changes that Ask made to increase relevancy including new sources. The Inquisitr made a brief comparison between Ask and the user content oriented search engine Mahalo. Ask's use of structured data makes a big difference according to Expedite, who felt that Ask might now be in a position to continue gaining ground against larger but troubled competitors such as Microsoft and Yahoo. |
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| YouTube opens shop |
On Tuesday YouTube announced that they would begin an attempt to monetize music videos through ecommerce in the form of 'click to buy' links. ClickZ took a look at the new program which it described as a basic affiliate play on top of YouTube's existing advertising programs. eCommerce Times compared YouTube's first steps to the already existing Pandora.com and wondered if the mindset of YouTube users included a purchase option. The program gives music right holders a rare chance to benefit from pirated videos through an option described by ReadWriteWeb. Seeking revenues through a blend of ecommerce and advertising probably doesn't come naturally for a Google subsidiary but e-Consultancy looked at this latest development as a sign that YouTube was finally heading in the right direction. |
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| Hakia wants to credibly bust the search algorithm | |
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Search engine Hakia believes that there is a flaw in the Google system that usually favors sites with a large number of inbound links. Striving for a human influenced credibility factor, they have unveiled a new interface designed to separate credible results from the merely popular. Alt Search Engines described the new offerings as a format that will prevent migraines for search users. Marketing Pilgrim tested the new version and found that issues may exist in relevancy rather than credibility. In a search world currently divided between algorithms and crowd recommendations the challenge, according to Site Point, will be to define the universe of credible sites without limiting valid results. |
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| Radar Screen: Yahoo goes analytical |
Five months after purchasing IndexTools, Yahoo has released a version of Yahoo Analytics that may eventually compete with Google. |
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