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Nov 13, 2008 - Spotting things you'll want to see today.

Microsoft's social media strategy -- Live
Microsoft Live revamped with social features

On Wednesday Microsoft announced a socially oriented revision of Windows Live coming in early 2009. WebProNews described the new service as having elements of Facebook, MySpace and Friendfeed and deemed the overhaul impressive. Ars Technica was given access to the changes in test mode and offered screen shots along with a tepid assessment that Microsoft was still not offering the type of customization that users want to see.

Most bloggers accepted Microsoft's claim that it was offering users a way to sync up between the existing social networks. Mashable placed Microsoft's recent efforts alongside those of Yahoo and AOL and wondered if the new generation of social portals were offering a concept of one stop shopping that no longer interested users.


More data for everyone: Google's Ad Planner
Google's Ad Planner provides a lot of useful data

Google's development of an enhanced Ad Planner has been so strongly anticipated that comScore's stock price plunged on the initial announcement. Now Google has made the service available to anyone with a Google account. A good review of the new features was provided by 70Designs. The free product clearly could compete with paid alternatives according to several key bloggers such as eBrandz and SitePoint. The Ad Planner offers an embarrassment of data riches that can allow anyone to peek at the traffic and demographics of any site, as described by Technology n' money.


Tools: New and/or improved

Gatherings: PubCon

PubCon 2008, a major conference covering search, affiliates, and online advertising is being held this week in Las Vegas:

Radar Screen: Webgiftr brings social networking to holiday gifts

Merging new concepts of social media with ancient practices of gift hinting, startup Webgiftr is looking forward to its first holiday season:

  • Webgiftr - Exchange Ideas and Preferences for Perfect Gifts (Socialble)
  • Holiday Gifts? Webgiftr it! (Mashable)
  • Just in Time for the Holidays, Social Gift-Giving WebGiftr Launches (Rotorblog)
  • Giving Gifts Gets Smarter With Webgiftr (Edittechial)

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