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Feb 19, 2009 - Spotting things you'll want to see today.

This is the Feb 19 2009 edition of Who's Blogging What, a newsletter that covers over 1,000 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. If you would like to be kept up to date you may enter your email address in the box at the right.

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Oh no you don't.
Facebook users learned a lot when they read the fine print

Facebook proved (again) this week that having 175 million friends presents some very difficult challenges for a five year old. On Sunday The Consumerist noted that Facebook had recently changed its ToS to claim an inalienable right to own its user's content...forever. Within hours a new Facebook group called People Against the new Terms of Service was racing towards 100,000 members and the Electronic Privacy Information Center was preparing a complaint to the FTC. Mark Zuckerberg attempted to justify the intense legalese as being necessary when content is shared between individuals. Many bloggers, such as TechCrunch weren't buying. Others were more accepting. All Things Digital described it as a case of lawyers gone wild. Social marketing guru Robert Scoble explained why ownership didn't matter very much in social media. Brian Solis used the incident to remind everyone that, as networkers, we are all brand managers and will have to live with our creation. From a position of relative safety, Google's Matt Cutts was able to address the situation in a single Tweet.

On Tuesday Zuckerberg announced that they were rescinding the ToS change and would come up with something more responsive to their users English. The Facebook Bill of Rights and Responsibilities Group was created to restore democracy. Alexander Van Elsas was one of several bloggers who made the point that the true danger lurked in Facebook's plans to monetize user behavior and not in old beach photos from last summer. A sign that the Facebook culture will endure -- MediaStyle instinctively published 25 random things about Facebook Terms of Service.


Hulu's screen play
You won't be watching Hulu on Boxee or anytime soon

During a Superbowl ad actor Alex Baldwin told the people of planet Earth that they should watch on their 'portable computing devices'. Earthlings who listened closely might not have been surprised this week when Hulu cut its connection with Boxee, a device popular with Mac and Linux owners who preferred to watch internet TV on the big living room screen. O'Reilly Radar was one of the blogs feeling that Boxee was a victim of its own success in making web video easier to watch. Perhaps it was part of a bigger trend as Epicenter noted when Hulu also cut ties with on Tuesday. Ad Age attributed the TV.Com cut to strict competitive posturing but the Boxee move proved more controversial. PC World wondered what Hulu had to gain from driving viewers to Bit Torrent. Lamenting the decision while replicating the revenue calculations, Silicon Alley Insider tried to explain why big media was circling the wagons against viewers like Chris Albrecht of NewTeeVee who was in turn wondering why he was still paying a cable tv bill when Boxee made his viewing so easy.


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