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The new way to use Apple mobile

Apple's new mobile experience

Nobody knows more about the habits of sophisticated mobile users, so Apple's release of iOS 6 is certainly attention worthy. The blog Ars technica offered an exhaustive look at the new user features and TechCrunch provided a much quicker ranking of the good and not so good capabilities that Apple focused on.

The most heavily discussed feature is obviously Apple Maps, which the New York Times said 'may be the most embarrassing, least usable piece of software Apple has ever unleashed'. In full disclosure, however, David Pogue admitted that it had guided him to the middle of nowhere and announced that he had reached his destination. Other users were more forgiving of what seemed to be mostly data kinks. 360i looked at the need to know aspects for marketers of a system that could someday be an elegant, feature rich alternative to Google Maps.

Apple provides a much tighter Facebook integration in iOS 6 and ReadWriteWeb nicely summarized the reasons why many social media marketers are giving it a thumbs-up.

Two other features have potential for some impact in the near future. GigaOm feels that Passbook could bring mobile ticketing mainstream if properly implemented and Trendline feels that it could be a big factor in email marketing. Enhanced Shared Photo Streams are believed to have some limited applications for marketers.

There are still other, lesser known changes affecting user experience. Lifehacker talked about ten secret features that aren't being talked about, yet.

Sent to subscribers 9/27/2012      


The most useful posts about Facebook Collective Wisdom

Click to see the posts that our readers found to be the most useful about Facebook or about all of web marketing in 2011.


Here are the posts that subscribers found to be
the most useful so far this year:

Social Media
  • The Best Facebook Page Strategies and the Pages That Use Them [Inside Facebook]
  • Facebook Publishes Guide to Social Marketing Best Practices [ReadWriteWeb]
  • Easy ways to attract more fans to your Facebook page [Facebook Success Kit]
  • How to ensure that your Facebook Wall Posts are SEEN (Edgerank) [Social Media Club]
  • 20 free, awesome social media monitoring tools [Socialbrite]
Search Marketing
  • How to write the best PPC adverts [Deep Foot Prints]
  • 10 Super Easy SEO Copywriting Tips for Improved Link Building [SEOMoz]
  • 5 Ways to Optimize Images on a Website or Blog [HubSpot]
  • Where to Use Keywords in Corporate Blog Posts [Top Rank]
  • 7 Easy Steps To Turn Your Twitter Account Into A SEO Magnet [Search Engine People]
Email Marketing
  • The 4 Words That Will Get Your Email Opened [Copy Blogger]
  • 10 Effective Ways to Get More Email List Subscribers [Kissmetrics]
  • Designing email campaigns for Facebook Messages [Campaign Monitor]
  • Want 60-70% Open Rates on Your Emails? Here's How I Do It [Aweber]
  • Do's and don'ts for designing email newsletters [Web Designer Depot]
User Experience
  • 22 Creative Landing Page Designs [Unbounce]
  • 50 Effective and Creative Call to Action Buttons [Noupe]
  • 5 Landing Page Mistakes that Crush Conversion Rates [CopyBlogger]
  • How to make users scroll down your page [Conversion Rate Experts]
  • 3 Factors in Using a Microsite vs. Landing Page [Post Click Marketing]
Web Analytics
  • Using Google Analytics To Identify Problems & Opportunities On Your Website [David Naylor]
  • 7 tools to monitor your competitors' traffic [Socialmedia.biz]
  • HOW TO: Interpret Your Facebook Page Insights [Likeable]
  • Regular Expressions - Don't Use Google Aanalytics Without Them [Blue Glass]
  • The New Google Analytics Available to Everyone [Google Analytics]

The next issue with all new posts will be distributed this week. It is not too late to get on the list if you subscribe now. You can completely remove your address instantly by using the link provided with each issue, by replying with 'Unsubscribe' in the subject line or by contacting us at .

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