Last night a Silicon Valley panel discussion revealed an important step in Twitter's search for monetization. The potential for major change in both social media and search was quickly picked up by several bloggers. Initially reported by Webware, Twitter's VP of Operations Santosh Jayaram announced that Twitter will soon begin to index the links that its users are posting and that it will develop a reputation ranking system to prioritize its conventional search. Moco News provided the short explanation of why search is so important to the Twitter phenomenon while TechCrunch went detailed regarding the significant differences between Twitter and Google search objectives. SEO Journal expounded on a critical difference - Google's legacy systems rely heavily on older established sites, a factor that could limit their ability in real time search.
ReadWriteWeb was one of several blogs that pointed to Twitter's recent default switch to URL shortener Bit.ly as a 'connect the dot' moment in Twitter's efforts to add link search capability. Sampad Swain immediately thought of 7 ways that web marketers will be affected while Mashable pointed to Tweefind as a precursor of things to come in prioritized realtime search. Newly minted search engine Twazzup is getting a lot of attention as a Twitter search that already integrates links.