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May 21, 2009 - Spotting things you'll want to see today.

This is the May 21 2009 edition of Who's Blogging What, a newsletter that covers over 1,000 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. If you would like to be kept up to date you may enter your email address in the box at the right.

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Is Kumo coming?
Microsoft gets up again to take another swing at Google

Microsoft continues to pursue Google search with a Captain Ahab-esque level of dedication. Next week they are expected to debut their latest search engine which may or may not continue the working title of Kumo. Microsoft's search engine has been a rare commodity among bloggers in that it is a Microsoft effort that has received some praise. Liveside is one blogger who summarized the reasons why Microsoft is better at search than most people believe and, as PC World suggested, this may be the point where we see some semantic benefits of Microsoft's acquisition of PC World was also quick to point out that, with a 64% market share, the space remains Google's to lose.

Details will emerge over the next few days from either the May 26 D: All Things Digital conference or, as Search Engine Land (perhaps wishfully) speculated, at their June 2 SMX Advanced in Seattle. The name game speculation remains high. Most bloggers agree that is dead and Liveside did some sleuthing suggesting that, in name at least, Microsoft search might just become a bowl of cherries.

The most useful posts of the week

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