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June 4, 2009 - Spotting things you'll want to see today.

This is the June 4 2009 edition of Who's Blogging What, a newsletter that covers over 1,000 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. If you would like to be kept up to date you may enter your email address in the box at the right.

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Reading a Wave
Google describes the Wave (video)

One week after Google presented Wave the only consensus seems to be that it will be a big one that everyone needs to watch out for. The collaborative and communication features astonished some of the top blogs including Webware and ReadWriteWeb. Forrester's Ted Schadler described it as Google's attempt to own the world of online conversations. Blackweb listed twelve Wave features that will change the web and Alexander Van Elsas contributed ten reasons why those features will change online communications.

There were some serious rip tides as well. Ad Age warned that Wave would be broken without the mainstream appeal needed to become a new standard. Gigaom took it a bit further by posting that Google had risen 'to new heights of arrogance'. PC World felt that Google had unfortunately forgotten the appeal of linear presentation that has always worked so well for them (and Twitter).

Wave approaches social media and collaboration as a series of topics as opposed to a group of friends or co-workers. Six Pixels made the point that satisfaction would be measured by how many Waves a user was involved with and not by how many 'friends' they had. Inside Facebook advised the social giant to avoid sitting on its installed base and look at how it could work with Wave. Mashable described how Wave's army of robots could attack social media and Jeff Jarvis wrote in Buzz Machine of Wave's ability to reinvent the way that news is presented.



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