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June 25, 2009 - Spotting things you'll want to see today.

This is the June 25 2009 edition of Who's Blogging What, a newsletter that covers over 1,000 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. If you would like to be kept up to date you may enter your email address in the box at the right.

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MySpace crowded out
Myspace's Tom Anerson now has more time for his friends

The news that that MySpace was undergoing massive layoffs just as Facebook passed it in terms of unique US visitors has generated some insight into the future of social networks. Ars tecnica offered the simple explanation, that eye bleeding graphics and lack of privacy controls knocked the one time leader off of its perch. Marketing Shift agreed, citing the teenage stigma and mailboxes full of spam invites. All Things Digital (a Fox sibling of MySpace) offered the high level explanation: MySpace was now an entertainment portal while Facebook was a utility.

The MySpace model was not totally discounted. Jason Nazar felt that the portal concept would work if MySpace could walk away from some short term revenues, attract better UGC and court some star power. The blog Youth Marketing Insights reminded MySpace that a youthful audience needs to be constantly refreshed and that it may never be the place to track #IranElections. ReadWriteWeb used the shift to look at the trends in social media that could include augmented reality and fully distributed social networking.



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