The Real Deals
On Wednesday a flurry of big announcements were all about the importance of real time search and the ability of Twitter (and Facebook) to provide a usable fire hose. In rapid succession, Bing and then Google announced deals that would integrate the Twitter streams into their search results. A few minutes went by before news of Bing-Facebook was revealed by All Things Digital. Before the day was out Google also came out with a plan to include social media results in their listings.
The reaction to the expected (but oft-denied) agreements between Bing, Google and Twitter was mostly positive in regard to user enhancements. The most common example used is that a search for ski resorts could include information about the facility along with Tweets about the current conditions. Bing was ahead of Google in going live. Search Engine Land took a comprehensive look at Bing's approach and what it means to marketers. Cnet's Rafe Needleman took a similar hands on look and felt that nothing that Bing did was startlingly new and that the real benefit would come when real time begins to affect the mainstream search results. There are some very real challenges in the way. The blog Search Views discussed the obvious spam problem and Between The Lines addressed the challenge of maintaining the proper signal to noise ratio even without spam. ReadWriteWeb gathered some of the key players from existing real time search startups to get their take on the Bing/Google efforts.
O'Reilly's James Turner was in the 'glass half full' camp, writing that Twitter users will now be 1st class web citizens, properly acknowledged by the search giants. TechCrunch was optimistic about the total search results being greater than the sum of its parts now that real time microblogs are added to the mix.