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Nov 5, 2009 - Spotting things you'll want to see today.
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This is the November 5 2009 edition of Who's Blogging What, a newsletter that covers over 1,000 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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So far, Google is a bit of a social outcast.

Socially Inept?

Google has unveiled Google Social Search (GSS) as a key element of its social media strategy. The Huomah SEO blog offered a detailed look and review but it was one of several blogs who felt that Google's first effort had missed its mark. Website magazine pointed to a big problem - GSS relies on Google Profiles to construct a social graph and, outside of the social media echo chamber, few users have such profiles. Regular Geek pointed to a lack of contextual relevancy in the GSS algorithm that needed to be addressed. A possible contradiction to Google's business model was identified by Jeremiah Owyang in that paid search listings would now compete with social network links on the same page.

One other problem - Facebook is nowhere to be found in the social graph calculation, probably for competitive reasons. The Skeptic Geek felt that this might be a good thing, long term, as GSS would rely on a number of vertical open networks to gain richer data than the relatively walled off Facebook has. In any event it will take awhile for GSS to develop properly. Pandia offered some sources of more instant gratification through the current top five practitioners of social search.

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