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Dec 10, 2009 - Spotting things you'll want to see today.
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This is the December 10 2009 edition of Who's Blogging What, a newsletter that covers over 1,000 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Real Time Google Search

Timing is almost everything

Google selected a slow Friday during the holiday season to announce some very significant changes for the search world. The most immediate is real time search with listings from major social media sites. Epicenter provided a good run down of their approach including the plans to build relevance and to reject the obvious interest of spammers. The blog SEO Design readily acknowledged the victory for social media but they also made the case that Google may be practicing interruption marketing and producing tangential opportunities leading away from ecommerce.

Another highly significant announcement was personalized search. 2009 may be the last year where it makes sense to say that a site ranks on page 1; from now on it may depend greatly on the user regardless of their Google account status. Search Engine Land and iCrossing began the discussion of the effects on SEO, which SEL deemed 'extraordinary'.

Google also did not get through the entire week without displaying their obsession with mobile localized search. Google Goggles will allow users to conduct image based searches by pointing their properly equipped phone at something that interests them. The technology isn't perfected so Google shipped 100K specialized bar codes (known as QR codes) to the most clicked local businesses. Users don't even need a phone to feel the localized push. Google also announced location based searches so that, for example "Re" will suggest "Red Sox" in Boston but "REI" to patient Giants fans in San Francisco.


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