Has the NY Times read the news about new media usage? | To read your copy of Who's Blogging What in your browser click here
Who's Blogging What Who?
  Jan 21 2010 -  Spotting things you'll want to see today.
Services»     |Subscribe|    |Twitter Feed|    |Facebook Page|    |Archives|    |Contact Us|  

Donate to Unicef
Donate to Doctors Without Borders
Donate to American Red Cross
Unicef Doctors Without Borders American Red Cross

This is the January 21 2010 edition of Who's Blogging What, a newsletter that covers over 1,000 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

Our Privacy Policy clearly states that we will never sell, rent, share or do anything else with your email address that you wouldn't do yourself.

The NY Times plans one giant leap


On Wednesday the New York Times outlined a plan to alter the norms of online content distribution in 2011. Perceived inevitability did nothing to limit the resulting debate about the most significant paywall of the internet age. PaidContent.org did a good job of detailing the major issues. The most obvious question (will people pay?) set off a lively Twitter exchange of dueling journalists. Readers of the Times' own Media Decoder blog were split but mostly held to the position that they would not cross the wall.

There was universal respect for the quality of the Times' content and appreciation of the difficulty of its position. Nicholas Carr called it the smartest move that might not work. The web has broken down geographical borders and altered the supply demand equation of newspaper content. The most common paywall comparison made has been the Financial Times system and FT claims that content revenue will beat advertising by 2012.

A large meme has been that the Times is still largely ignoring new opportunities that have replaced the old order of balancing advertiser and reader revenue streams. Jeff Jarvis described the 'cockeyed economics' of penalizing the best customers and requiring an economic decision before an article is read. Search Engine People wondered how the Times would fare in a link economy where blogs and other sources would be reticent about pointing to possibly blocked pages. Stowe Boyd argued that the Times should be working towards revenue from socially endorsed content as opposed to just from more content. One decision that earned praise was that the payment relationship would be directly with the consumer without a platform dependent middleman (an aspect highlighted in an internal memo). Ars Technica went into both the difficulty and the benefit of providing a seamless experience across multiple devices, both stationary and mobile without relying on an iCut.

Lock in a 20% savings for the life of your blog account

TypePad is the premier blogging service with all of the best tools. Act now and you can lock in a 20% discount for the lifetime of your new account. A 14 day free trial period makes this a unique no risk opportunity for long term savings and a professional blog. Use code RESOLVE2BLOG2010 to lock in your savings.

The most useful posts of the week

Social Media

Search Marketing

User Experience

Email Marketing


Radar Screen

Please don't forget to Tweet about this page and share a permanent copy of these lists via Facebook   Digg   Delicious  or LinkedIn

Twitter We also have a great Twitter feed, please don't forget to follow. Twitter

You are receiving this newsletter because our records indicate that you subscribed to the web marketing version of Who's Blogging What. If you wish to be removed from the list please use the link below. Our customer service is at service@whosbloggingwhat.com.
We welcome your comments at feedback@whosbloggingwhat.com or via our web site.

This newsletter is available by subscription only but you can subscribe (free) here:

Home Subscribe Register Your Blog About Advertise Privacy Contact

Who's Blogging What ©2010