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  Feb 4 2010 -  Spotting things you'll want to see today.
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This is the February 4 2010 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Just checking in

The mobile web picked up some speed this week. PR blogger Brian Solis summarized a Morgan Stanley research report describing a world where two out of every three web users are untethered. O'Reilly Radar corroborated with data showing that one of the jewels of the web, social search, was becoming a mobile phenomenon.

The foursquare system of 'checking-in' at a location is getting a lot of attention. The Bravo TV network launched a plan to engage users by having them check-in at show related locations. The media blog Poynter Online described how Canada's Metro News was using foursquare to push location based reviews to followers. Non-media brands told Ad Age about preliminary data indicating a 'huge potential' for directing traffic via check-ins.

Foursquare and its competitors may find their favorite locations to be extremely crowded very soon. Silicon Alley Insider revealed that Facebook is working on check-in technology meaning that people might soon cruise with their favorite networks and provide an attractive moving target for Facebook advertisers.

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The most useful posts of the week

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