Twitter goes @anywhere
@anywhere is a product of a social media system that travels with users as they surf and is not reliant on visits to any home site. Gigaom looked at how the new @anywhere features compare to existing API based systems; perhaps a bit too similar in their opinion. Marketing Vox saw more difficulties ahead for marketers already having trouble tracking Twitter traffic. Several bloggers felt that @anywhere was an answer to Facebook Connect and wondered if @anywhere might be part of a revenue model where large sites pay for usage.
What about the advertising platform? The smart speculation now looks towards the April 13 Ad Age Digital Conference.