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  Mar 18 2010 -  Spotting things you'll want to see today.
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This is the March 18 2010 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Too Much Twitter?

Twitter goes @anywhere

The smart speculation was that Twitter was going to announce an advertising platform at the South By Southwest conference this week in Austin. Instead they announced @anywhere, an 'at' platform that makes it even easier to use Twitter without visiting Twitter.com. eBrandz provided a good rundown of how a few lines of Javascript will be able to bring the Twitter network to any external website.

@anywhere is a product of a social media system that travels with users as they surf and is not reliant on visits to any home site. Gigaom looked at how the new @anywhere features compare to existing API based systems; perhaps a bit too similar in their opinion. Marketing Vox saw more difficulties ahead for marketers already having trouble tracking Twitter traffic. Several bloggers felt that @anywhere was an answer to Facebook Connect and wondered if @anywhere might be part of a revenue model where large sites pay for usage.

What about the advertising platform? The smart speculation now looks towards the April 13 Ad Age Digital Conference.


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The most useful posts of the week

Social Media

Search Marketing

User Experience

Email Marketing

Analytics

Radar Screen


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