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  Apr 1 2010 -  Spotting things you'll want to see today.
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This is the April 1 2010 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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YouTube's new look

The new YouTube

The YouTube redesign that has been slowly developing since January went live this week. NewTeeVee summarized the changes (including a very different commenting system) and included comparative screen shots. Download Squad provided a comprehensive tour of the new interface, which they felt could become a prototype for all Google products someday.

In general the sentiment is that YouTube removed a lot of clutter and used Ajax to keep users on the page unrefreshed. YouTube's Shiva Rajaraman explained the objectives to the NY Time's Bits Blog, saying that YouTube is optimizing for 15-30 minute viewing sessions by linking related videos. The early good news was reported by TechCrunch -- a quick 7% rise in engagement. The tougher to swallow news came via comments from current users. A little change may be a good thing but it is never easily accepted for online brands.


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The most useful posts of the week

Social Media

Search Marketing

User Experience

Email Marketing

Analytics

Other news from April 1, 2010

Radar Screen


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