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This is the April 29 2010 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Facebook's Like is spreading quickly

A lot to like from Facebook?

The introduction of Facebook's "Open Graph" plugins kept the web marketing community in full absorption mode this week. More than 50,000 sites quickly installed 'Like' buttons.

The inevitable eco system has begun to raise its head. All Facebook pointed to LikeButton.me as the first Facebook powered social start page/portal. The first effects on real-time search results were documented by Marketing Pilgrim. Inside Facebook summarized a developer's land rush towards new aggregation and search apps while WebProNews took a look ahead at the new reputation management strategies that will be forthcoming.

Facebook upped the ante when it began to suggest pages that users could link to their profiles, similar to the Twitter suggested follower program. Google didn't seem to like what they were hearing. On Tuesday they decided to remind users that they list pages "similar to" ones that you like. For one week, however, there was a lot more excitement about human recommendations as opposed to the algorithmic version.


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