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  May 6 2010 -  Spotting things you'll want to see today.
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This is the May 6 2010 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Google's new face of search

Google's 3rd Column

Ask, Yahoo and Bing are no longer the only major search engines with three column displays. This week Google joined the three column crowd. Search Engine Land took a thorough look at the changes and the impact on SEM, which stands to benefit if the new features promote deeper search. Google seemed to stray a bit from its minimalist approach and apparently believes that the added clutter will work. PC World was one blog that made the obvious comparison to Bing, noting that Bing was not particularly happy with the vertical approach and might lead a move back to tabs. Online Media Daily made the case that this was a first step towards a more visually oriented results page for Google.

Even the famed Google logo got a bit of a makeover, albeit one of the 'can you spot the difference?' variety.

Google never does anything nowadays without thinking about mobile so they touched up the mobile result page as well. They also signaled that much greater changes are coming for mobile when they purchased BumpTop, which offers a unique 3D desktop well suited for mobile (Android) devices.

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