Facebook's LBS deal with McDonalds may lack special sauce | To read your copy of Who's Blogging What in your browser click here
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  May 13 2010 -  Spotting things you'll want to see today.
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This is the May 13 2010 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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McDonald's Facebook page will soon have location based services on the menu

Looking for a Happy Place

Facing a complex maze of privacy options, Facebook users learned this week that they will soon be able to post a location based status update whenever they sneak into a participating McDonalds. Facebook's move into location based services (a la Foursquare) is inevitable; Techcrunch even spotted a new 'Places' tab in Facebook's JavaScript for touch enabled smartphones.

Many bloggers are pointing out that LBS is not a slam dunk for Facebook. Econsultancy looked at the McDonalds example and pointed out that the status update looked more like an ad than a friendly check-in. Facebook's demos (too old?) and its 'one size fits all' nature might be off target according to The Next Web.

The primary issue remains privacy. Facebook is a relentless volcano of privacy ashes. The New York Times published a detailed chart of all 170 Facebook privacy options and noted that Facebook's privacy policy is longer than the US Constitution. A group of students in New York found ready funding for Diaspora, hailed as a privacy respecting distributed alternative network. Facebook was in full crisis management mode by week's end, calling a top level Privacy Summit for Thursday, 4PM PDT.


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