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  June 3 2010 -  Spotting things you'll want to see today.
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This is the June 3 2010 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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AT&T Raises a Cap on Mobile Data

Caps, tethers and buckets

With data usage continuing to outpace voice, AT&T has announced new data plans with caps that could affect the way that people use mobile devices. Ecommerce Times provided a rundown of the changes and their possible impacts and GigaOm provided AT&T's version via an interview with their SVP for mobile.

There was widespread agreement that the new plans will provide immediate benefits for most users but a future of increased data usage could tip the scales back towards the carriers. Business Insider took a look at the math requiring carriers to maximize data revenue to offset declining voice usage. There is also a provision in the new plans that allow the iPhone to be used as a tether/mobile modem but it attracted tough criticism from Gizmodo, characterized as a $20 charge to use data that was already paid for.

The blog ars technica expressed a common meme that, while the new plans look good today, they won't be favorable in the future as usage patterns creep upwards and the average user will look like a glutton based on 2010 standards. The Boy Genius Report provided some assistance to those looking for the proper short term decision with a tutorial showing how AT&T users can view their recent usage levels.


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