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  June 10 2010 -  Spotting things you'll want to see today.
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This is the June 10 2010 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Google Caffeine indexes the web a slice at a time

Not fully awake yet

Google switched to a frenetic new search algorithm named Caffeine on Tuesday. Search Engine Land contrasted the new vs old Google, with the biggest difference being the speed with which new content will find its way to search results. PC World provided an interesting history of the project, dating back to Google's overload performance of Sept 11, 2001.

The overall consensus is that the changes are not intended to have a significant impact on search listings. The blog Ask Enquiro looked at the expected changes on Google SEO and Econsultancy looked into the future for changes that might occur based on Caffeine's increased collection of metadata. While it seems that Caffeine was introduced to reduce the latency in Google's search results, it also seems certain that any change made to the collection process will eventually find its way to ranking criteria.


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  • How email and social media are converging
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  • Lessons from case studies of Zecco and Zephora

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