Twitter used the World Cup as a global backdrop to unveil new local context functionality for Tweets this week. Search Engine Land provided a good rundown of the new 'Twitter Places' and looked at the longer term potential of adding location based services to Twitter's strength of real time status updates. HubSpot also saw the potential for Twitter to challenge Google Places and listed steps that businesses should take to address what could be an important first impression.
Sticking with their familiar business model, Twitter is opening up the new functionality to 3rd party developers and even to potential competitors. The official announcement spelled out Foursquare and Gowalla integration. Econsultancy summarized a timely session at TWTRCON NY where panelists including Dennis Crowley of Foursquare discussed the updated local landscape. GigaOM compared the functionality of three major LBS startups.