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  July 1 2010 -  Spotting things you'll want to see today.
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This is the July 1 2010 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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The world might not be big enough for Facebook and Google

Likes versus Links

A single Tweet sparked some intense discussions on the converging plans of the web's dual alpha companies this week. Digg's Kevin Rose posted a tweet (since removed) that Google was planning 'Google Me' as an obvious Facebook competitor. There was a quick confirmation from Facebook ex CTO Adam D'Angelo. Gigaom listed the reasons why the rumor is certainly plausible, although they were one of many blogs that were skeptical of Google's chances.

Google certainly has all the pieces it needs. Search Engine Land provided a recipe for blending YouTube, Buzz, Latitude and other Google products into a very high powered social network but they joined the meme predicting that a new Facebook is unnecessary and doomed to fail -- Google needs to come up with something different.

The thought of Google playing defense is oddly believable. Phil Bradley wrote of the attraction of Facebook's ability to hold user's attention for extended periods and why that must trouble a competitor who's initial business model was to shuffle the user off to an external page as quickly as possible. Meanwhile, Facebook is building technical talent and has begun to use the new Open Graph network as a means to prioritize external pages within Facebook search.

Aberdeen Research:
Next Generation Web Content Management

Download the free research here

Customers and prospects are being engaged through a rapidly increasing number of online channels, making the concept of a linear buying process obsolete. Web marketers are following new rules of relevant, timely, personalized and consistent messaging that support the new online buying cycle and increase revenue. This research outlines important steps that all web marketers should consider:

  • The adoption of new integrated marketing technologies
  • Personlized one-to-one marketing engagement
  • Lead scoring to utilize marketing resources efficiently
  • Enabling access to the content most likely to drive purchases

Aberdeen Group Research provided free courtesy of Sitecore

Get the free research here
Download Here

The most useful posts of the week
Special Note to Readers:
Our list of the Most Useful Posts of June is available here. See which posts your fellow readers found most helpful.

Social Media

Search Marketing

User Experience

Email Marketing


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