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  Sept 2 2010 -  Spotting things you'll want to see today.
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This is the Sept 2 2010 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Gmail explains Priority in a short, silent video

Priority Mail

Gmail sent some good news to users this week when it announced the Priority Inbox. The NYT Bits Blog provided a good rundown of how the new system will work. In short, Google will do what it does best - employ algorithms to determine which content the user sees first. MG Siegler used a TechCrunch post to describe how the changes could affect a power Gmail user.

Email marketers were understandably less enthusiastic, since the algorithms are set to favor personal communications. Deliverability.com wrote about the new age of the ultra managed inbox and of new complications faced by email marketers now that every seed will get personalized treatment. There are now new distinctions besides spam/not spam. The Email Marketing Report listed key practices that email marketers will need to follow to compete for attention in an increasingly unlevel playing field. Many of the changes have been practiced by good email marketers for awhile - Mobile Storm spoke directly to marketers who already stress relevance and engagement and told them that perhaps the simplest approach is to do nothing.


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The most useful posts of the week
Social Media

Search Marketing

User Experience

Email Marketing

Analytics

Radar Screen


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