Gmail sent some good news to users this week when it announced the Priority Inbox. The NYT Bits Blog provided a good rundown of how the new system will work. In short, Google will do what it does best - employ algorithms to determine which content the user sees first. MG Siegler used a TechCrunch post to describe how the changes could affect a power Gmail user.
Email marketers were understandably less enthusiastic, since the algorithms are set to favor personal communications. Deliverability.com wrote about the new age of the ultra managed inbox and of new complications faced by email marketers now that every seed will get personalized treatment. There are now new distinctions besides spam/not spam. The Email Marketing Report listed key practices that email marketers will need to follow to compete for attention in an increasingly unlevel playing field. Many of the changes have been practiced by good email marketers for awhile - Mobile Storm spoke directly to marketers who already stress relevance and engagement and told them that perhaps the simplest approach is to do nothing.