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This is the January 26 2012 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Facebook's Timeline masters the verbs (video)

More than just Like

Facebook users no longer need to Like anything in order to have a marketable Facebook presence. This week a new series of Timeline apps were announced, allowing users to 'cook', 'eat', 'visit' or just about any other Gesture that best describes their activities and interests. The new apps can also provide users with a level of choice as they can now selectively install certain features of an app. Inside Facebook described how some of the new apps are being designed and Search Engine Journal looked at the SEO impact back at the landing page. ClickZ spoke with Facebook Shopping Mall developer Payvment who found that the new actions could produce a significant sales increase over the old Like.

The Timeline itself only exists on personal pages right now but it still effects some organizations that rely on the 'Subscribe' button. Copyblogger did a walkthrough of how a Timeline can creatively tell a marketing story when needed.

The Fuel for High Performance B2B Marketing

Download the IDC report here

By identifying accurate, fresh, complete, and consistent data, marketers can make optimal strategic decisions or tactical investments. This presents a tremendous opportunity for competitive advantage: If your marketing team has superior data relative to your competitors, it will help you outperform your peers tactically and, if used effectively, strategically. Some key areas:

  • Social media/crowd curation to find and qualify leads
  • Account hierarchies that understand relationships between prospects
  • Cloud sourcing to make the right data available when needed

This guide is written by IDC and is being made available courtesy of Salesforce.com.

High Performance B2B
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