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  Feb 2 2012 -  Spotting things you'll want to see today.
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This is the Feb 2 2012 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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The items on Mark Zuckerberg's desk

Facebook's next offerings

Facebook's friending of Wall Street has implications for web marketers who use the world's largest social network as a channel. HubSpot pulled some useful data out of the filing. ReadWriteWeb pointed out the obvious - from now on Facebook will be measured not by impressive user counts but by the profit that they extract from each user. Currently, as Ad Age outlined, those strong profits are completely dependent on advertising and Zynga. Facebook may be looking to balance things out with the increased use of commissionable Facebook Credits for payments. Advertising could also be diversified since Facebook is already pushing out billions of 'Like' buttons that could morph into AdSense type ad units.

Mobile, of course, is where new profit can be found. Robert Scoble wrote about the potential to monetize Facebook's large mobile activity base but Venture Beat described the challenge of going up against Google/Android and other Google products including Voice. GigaOm called mobile “Facebook's kryptonite“. The newly minted Facebook stock shares could become a new currency that Facebook will use to buy its way into the space through creative acquisitions.

4 Ways To Get More From Your Email Marketing

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Email continues to have the best ROI of any online channel and it is a critically important way to stay in touch with customers. The problem is that there are 43 emails sent daily for every man, woman and child on the planet. Cutting through the clutter requires a mix of tactics that will drive significant and measurable results from all of your marketing, not just email. This guide provides a new checklist for delivering timely communications to keep customers engaged:

  • How to create a receptive audience
  • Managing repetitive tasks effectively
  • New intelligent tools that create higher quality sales leads
  • Measuring the data and results that drive the best ROI

This report is available courtesy of Eloqua

4 Ways to Get More from Email Marketing
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