Facebook's next offerings
Facebook's friending of Wall Street has implications for web marketers who use the world's largest social network as a channel. HubSpot pulled some useful data out of the filing. ReadWriteWeb pointed out the obvious - from now on Facebook will be measured not by impressive user counts but by the profit that they extract from each user. Currently, as Ad Age outlined, those strong profits are completely dependent on advertising and Zynga. Facebook may be looking to balance things out with the increased use of commissionable Facebook Credits for payments. Advertising could also be diversified since Facebook is already pushing out billions of 'Like' buttons that could morph into AdSense type ad units.
Mobile, of course, is where new profit can be found. Robert Scoble wrote about the potential to monetize Facebook's large mobile activity base but Venture Beat described the challenge of going up against Google/Android and other Google products including Voice. GigaOm called mobile Facebook's kryptonite. The newly minted Facebook stock shares could become a new currency that Facebook will use to buy its way into the space through creative acquisitions.