Finding food, not restaurants
Great food has always been an attention getter but the recently relaunched Foodspotting is also getting a lot of buzz as a new breed of app for 2012. Originally launched in 2009 as a way to share photos of restaurant dishes, the redesigned app now functions less like Instagram and more like Pandora. It is similar to Pinterest (and less like Yelp) in that it only requires a few clicks and not a full blown review to contribute. Foodspotting also takes advantage of 'ad-hoc' social networks that are based around interests in addition to previously established relationships (as a wedding planning couple might discover when using Pinterest).
Venture Beat has taken a good look at Foodspotting's business model (they are testing Scoutmob for local deals) and Cnet published a how-to user's guide. Fast Company interviewed CEO Alexa Andrzejewski with insights into Foodspotting's philosophy of offering recommendations based on “personal taste, celebrities, and then maybe friends”.