Facebook this week published some encouraging results from Timeline apps that take advantage of the new 'actions' -- running or cooking or visiting or whatever else Facebook is willing to approve. Venture Beat analyzed the positive benefits that brands like Pinterest and Foodspotting are seeing. Inside Facebook had an important observation about the actions: advertisers might be able to target any action, regardless of which app it came from. Facebook provided the details of what they are calling 'Action Spec Targeting and is calling it a beta test.
Timelines became even more significant for marketers as Ad Age reported that they will be available to business Pages this month. Inside Facebook looked forward to 'a significant improvement for pages' although the status of the custom tabs that so many Pages have invested in remains unclear.
There was one other indication of the effectiveness of Timelines this week. Facebook was criticized for influencing the French presidential election for helping to get Nicolas Sarkozy's Timeline up and running.