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  Feb 16 2012 -  Spotting things you'll want to see today.
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This is the Feb 16 2012 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Facebook Actions


Facebook this week published some encouraging results from Timeline apps that take advantage of the new 'actions' -- running or cooking or visiting or whatever else Facebook is willing to approve. Venture Beat analyzed the positive benefits that brands like Pinterest and Foodspotting are seeing. Inside Facebook had an important observation about the actions: advertisers might be able to target any action, regardless of which app it came from. Facebook provided the details of what they are calling 'Action Spec Targeting and is calling it a beta test.

Timelines became even more significant for marketers as Ad Age reported that they will be available to business Pages this month. Inside Facebook looked forward to 'a significant improvement for pages' although the status of the custom tabs that so many Pages have invested in remains unclear.

There was one other indication of the effectiveness of Timelines this week. Facebook was criticized for influencing the French presidential election for helping to get Nicolas Sarkozy's Timeline up and running.

Marketing Beyond the Facebook Business Page

Download the ebook here

In HubSpot's new eBook, Andrea Vahl, co-author of Facebook Marketing All-in-One For Dummies, reveals insights on how Facebook can turn into a driver of real business results. This ebook tackles the larger issue of how to attract more business using Facebook:

  • Drive traffic to your website from Facebook
  • Select effective content to post on Facebook
  • Capture leads from Facebook
  • Run Facebook contests & sweepstakes

This ebook is made available courtesy of HubSpot

Marketing Beyond The Facebook Page
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