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  Mar 8 2012 -  Spotting things you'll want to see today.
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This is the March 8 2012 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Pinterest gains as a concept

Pinterest has already become much more than just a pretty face. The commerce traffic that it drives continues to amaze. This week Shareaholic published a study claiming that Pinterest created more referral traffic than Twitter did in February.

Pinterest is becoming something of a test case in the 'web-site vs open platform' argument in social media. It is relatively closed off by not having a strong API like the other networks have. One possible result is that a number of sites and apps are emerging that borrow the concept of pinning and in a sense they compete with Pinterest rather than embedding it into their systems via an API.

Some examples that have been talked about just this week: Friendsheet, a Facebook app, has been described as 'a Pinterest clone' that adds similar functionality to the world's largest social network. is the Pinterest for dating, travelers can pin their plans on Wanderfly.

Then of course there is Fancy, which some people feel is an even more merchant friendly option for the visually inclined.

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