Facebook started out as a social network based on mutual follows, which it termed 'Friends'. Ever since then it has been adding features with asymmetrical following of people and organizations similar to models that have worked for Twitter and Google+. This week they added another important asymmetrical feature when they announced Interest Lists as a way to 'tidy up your experience on Facebook'. PC World published a quick guide to the new features and Dreamgrow listed a useful step by step approach to setting up an interest list.
ClickZ made the case for Facebook moving once again into Twitter territory, although a network based on interests rather than personal relationships is more closely associated with Pinterest nowadays.
How can marketers make the lists work? The blog PushON saw a positive benefit for advertisers in that the lists could identify genuine, ongoing interests as opposed to categories that were checked off in a profile years ago. Chad Wittman, the Founder of EdgeRank Checker described a new potential for exposure on Facebook, one that is controlled by the users who maintain the lists. Elsewhere there was a common concern - how much information can be consumed in an already overburdened newsfeed?