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  Mar 22 2012 -  Spotting things you'll want to see today.
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This is the March 22 2012 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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New rules coming for Google

Pages too good to be true

A seemingly routine Q&A session at the recent SXSW Conference has touched off a debate about the future of search engine optimization. Recounted in Search Engine Land, a session participant asked Google's Matt Cutts how a small business could complete against a competitor with similar content but a bigger SEO budget. Cutts responded with the news that Google is in the late stages of an algorithm change that will 'level the playing field' by penalizing over-optimized sites.

While some blogs began discussing the 'death of SEO', others realized that this was only one step in the search process that increasingly values good content and that, yes, having a well structured page makes good content a bit easier to find. Lisa Barone wrote in Outspoken Media about the importance of writing for the user and not the search robot while Vanessa Fox posted about the dangers of algorithm chasing as a way to get found. Practical Ecommerce looked at the possible warning signs of over-optimization and listed 5 tactics that might create a red flag.

Meanwhile the WSJ published a an article about another upgrade that will boost Google's semantic capabilities. Google will make a greater effort to understand the natural language intent of the search and they will also provide more answers directly on the search results page (as they do already when the search is for something factual like Abraham Lincoln's birthday). The SEO Skeptic took an academic look at Google's semantic plans and Marketing Words took the direct approach with advice for writing easily understood semantic copy.


5 Key Revenue Strategies to Deploy Now

Download the list here

Online marketing strategies do have a shelf life and new ideas are important to continued success. This report contains five game-changing strategies that have been shown to boost revenues, lift incremental sales and generate top line revenue growth as well as increased customer engagement. Highlights:

  • Customer evangelism
  • Using social media to cement relationships
  • Effective mobile messaging
  • Bringing your brand to life with video

This list provided courtesy of Bronto.

5 Online Revenue Strategies
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