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  Apr 12 2012 -  Spotting things you'll want to see today.
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This is the April 12 2012 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Facebook snaps up a mobile leader


Facebook could be forgiven if its IPO filing made it feel as if it was falling just a bit behind the times. Its users were going mobile and they were taking Facebook with them only grudgingly. The Facebook mobile apps were regarded as mediocre and Facebook admitted that it didn't really have a plan yet to monetize its mobile base. This week they bought their way into mobile coolness with their purchase of Instagram, a mobile photo sharing service so good that it was building its own social network that probably worried Facebook. While most Instagram users undoubtedly had Facebook accounts only 20% were linking the two accounts. Not since Google's purchase of YouTube in 2006 had an internet giant invested so heavily in buying the default app for one of the internet's most popular activities.

Most of the blogs liked the deal but saw some serious challenges. Business Insider listed 5 ways that Facebook could monetize Instagram by taking advantage of Instagram's appeal to brands and its potential for local marketing. ReadWriteWeb published '5 Things the Experts Say You Need to Know' about Facebook's move into user created content and the visual web that Pinterest has exemplified this year.

One thing is clear -- for many people Facebook has moved into 'evil empire' territory. GigaOm listed several Instagram competitors that may now benefit from their independent status and Gizmodo was the first to publish instructions for backing up your Instagram photos before 'Facebook ruins everything'.

5 Best Practices for Social Media Measurements
Finding the link between social media marketing and business results

Download the ebook here

The AMA and SAS, a leader in business intelligence, recently held an important webinar on 'Measuring What Matters' in digital marketing. This ebook explains and follows up on 5 key social media practices that were presented. The paper looks at specific reasons why social media measurements have been so elusive and then lists five expert practices that have emerged to demonstrate a link between social media and profits. Highlights:

  • Listing of the ways that social media impacts business
  • Setting reasonable and achievable goals
  • How to measure engagements vs. visits
  • Links to other resources to help with social budgeting

This guide is available courtesy of SAS, a leader in advanced business analytics.

5 keys to measure social media
Download Now

The most useful posts of the week
Social Media

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