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  Apr 19 2012 -  Spotting things you'll want to see today.
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This is the April 19 2012 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Google+ finds space for flexibility

Room for improvements

Google's design team has always liked white space. In fact their home page is famous for being mostly blank. When they redesigned Google+ last week, however, people immediately began to read into the meaning of the empty page real estate. Mashable published some of the more creative guesses from the top trending #whitespace meme but the consensus among social media bloggers is that Google is leaving space for customized apps and the demands of the increasingly visual web. The new design looks a bit like the Facebook Timeline in that it provides more space for the profile image and a photo strip.

PC World provided a quick rundown of the feature changes and Wired made the case that Google was preparing for 'the widgetization of social', where third party developers or even brands create services that allow for the increased customization of their social pages. The blog AppStorm described how, in the age of Instagram and Pinterest, the new design will make Google+ into a more media centered platform.

10 Tips For A Better B2B Landing Page

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Driving prospects to an online landing page is a critical interim step towards building a profitable customer base online. Good landing pages are specifically designed to make a prospective customer take action. This report provides some proven tactics to make promotions more efficient and to engage prospects. Highlights:

  • How to tailor the design, images and text for conversion
  • Creating an emphasized call-to-action
  • Steps to optimize the headline and sub-headline
  • Encouraging social sharing and highlighting social validation

This guide is available courtesy of Optify.

10 steps to a better b2b landing page
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