Room for improvements
Google's design team has always liked white space. In fact their home page is famous for being mostly blank. When they redesigned Google+ last week, however, people immediately began to read into the meaning of the empty page real estate. Mashable published some of the more creative guesses from the top trending #whitespace meme but the consensus among social media bloggers is that Google is leaving space for customized apps and the demands of the increasingly visual web. The new design looks a bit like the Facebook Timeline in that it provides more space for the profile image and a photo strip.
PC World provided a quick rundown of the feature changes and Wired made the case that Google was preparing for 'the widgetization of social', where third party developers or even brands create services that allow for the increased customization of their social pages. The blog AppStorm described how, in the age of Instagram and Pinterest, the new design will make Google+ into a more media centered platform.