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  Apr 26 2012 -  Spotting things you'll want to see today.
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This is the April 26 2012 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Tumblr's growth may lead to social profits

Follow the money

Pinterest aside, one of the more amazing recent growth stories continues to be told by Tumblr, a blogging platform that doubles as a social network. The Royal Pingdom has documented and analyzed Tumblr's explosive growth as 'a page view machine'. Center Networks spotted Google Trend data showing that Tumblr's buzz is miniscule compared to its actual importance to social media. Tumblr is designed to reward creativity and individuality, features that have made it an extremely popular platform for digital agencies. The blog Marketing Land decided that they needed a Tumblr presence and shared the how and why of getting started.

One thing that Tumblr hasn't done yet is explain how it will make money, but that is slowly changing. They have always had a very strong bias against traditional advertising and have so far been limited to more modest efforts such as selling highlighted posts for $1. Starting May 2 advertisers will be able to buy space on Tumblr's Dashboard Radar a highlighting feature that gets about 120 million impressions a day. It's a very far cry from the aggressive programs at Facebook and Twitter. At Tumblr you still need to provide something that people really want to read before you can even start spending to reach their huge audience.

5 New Strategies for a Video Hungry World

Download the eBook here

The image/video driven web of 2012 is shifting priorities for many web marketers. B2B video viewing grew 26% last year and marketer confidence in the medium rose 32%. In this eBook the interactive content firm KnowledgeVision offers 5 key strategies leading to an effective video program while preserving the budget by adapting existing content to carry the brand's message. Highlights:

  • How to identify existing content that will be effective as online video
  • Building an effective script to support online video
  • Enhancing existing content for a powerful brand fit
  • Finding opportunities to increase brand exposure with video

This guide is available courtesy of KnowledgeVision.

5 Strategies for Online Video
Download Now

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