Ads in their blogs are a non starter; Tumblr looks for money elsewhere | To read your copy of Who's Blogging What in your browser click here
Who's Blogging What Who?
  Apr 26 2012 -  Spotting things you'll want to see today.
Services»     |Subscribe|    |Twitter Feed|    |Facebook Page|    |Pinterest|    |Archives| |Contact Us|  
Bookmark/Share»     |Facebook|    |Twitter|    |LinkedIn|    |Digg|  

This is the April 26 2012 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

Our Privacy Policy clearly states that we will never sell, rent, share or do anything else with your email address that you wouldn't do yourself.

Tumblr's growth may lead to social profits

Follow the money

Pinterest aside, one of the more amazing recent growth stories continues to be told by Tumblr, a blogging platform that doubles as a social network. The Royal Pingdom has documented and analyzed Tumblr's explosive growth as 'a page view machine'. Center Networks spotted Google Trend data showing that Tumblr's buzz is miniscule compared to its actual importance to social media. Tumblr is designed to reward creativity and individuality, features that have made it an extremely popular platform for digital agencies. The blog Marketing Land decided that they needed a Tumblr presence and shared the how and why of getting started.

One thing that Tumblr hasn't done yet is explain how it will make money, but that is slowly changing. They have always had a very strong bias against traditional advertising and have so far been limited to more modest efforts such as selling highlighted posts for $1. Starting May 2 advertisers will be able to buy space on Tumblr's Dashboard Radar a highlighting feature that gets about 120 million impressions a day. It's a very far cry from the aggressive programs at Facebook and Twitter. At Tumblr you still need to provide something that people really want to read before you can even start spending to reach their huge audience.


5 New Strategies for a Video Hungry World

Download the eBook here

The image/video driven web of 2012 is shifting priorities for many web marketers. B2B video viewing grew 26% last year and marketer confidence in the medium rose 32%. In this eBook the interactive content firm KnowledgeVision offers 5 key strategies leading to an effective video program while preserving the budget by adapting existing content to carry the brand's message. Highlights:

  • How to identify existing content that will be effective as online video
  • Building an effective script to support online video
  • Enhancing existing content for a powerful brand fit
  • Finding opportunities to increase brand exposure with video

This guide is available courtesy of KnowledgeVision.

5 Strategies for Online Video
Download Now


The most useful posts of the week
Social Media

Search Marketing

User Experience

Email Marketing

Analytics

Radar Screen




Twitter We also have a great Twitter feed, please don't forget to follow. Twitter




You are receiving this newsletter because our records indicate that you subscribed to the web marketing version of Who's Blogging What. If you wish to be removed from the list please use the link below. Our customer service is at service@whosbloggingwhat.com.
We welcome your comments at feedback@whosbloggingwhat.com or via our web site.

This newsletter is available by subscription only but you can subscribe (free) here:

Home Subscribe Register Your Blog About Advertise Privacy Contact



Who's Blogging What ©2012