15 Seconds of Viddy
Five days before their Instagram purchase Facebook devoted a post on its Developer Blog to the early success of video sharing apps on the new Timelines. One billion dollars later there is a steady stream of contenders trying to become the default social video app.
The current leader is probably Viddy, an app that has a 15 second limit, easy to use Instagram style filters and a lineup of high profile backers including Twitter's Biz Stone and hip-hop's Jay-Z. Sitting alongside Viddy on the list of fastest growing Facebook apps is Socialcam, which imposes no time limit and has user elements that are similar to Pinterest and Tumblr along with a tight Facebook integration. Social Times looked at the features of the two apps in detail and ReadWriteWeb included a third competitor named Klip (a streamlined and practical app that has been called the Twitter of video).
The growth in video seems to be part of a larger 2012 trend towards a more image driven internet, typified by Pinterest and a growing number of visually attractive clones. Video is more than just the next logical step, ReelSEO published a study yesterday showing that 52% of companies are now using video in their content marketing, up from 37% last year. Last night Pew Internet Research published a study showing that video was increasingly important to teens and strongest among teens involved in social media.