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  May 17 2012 -  Spotting things you'll want to see today.
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This is the May 17 2012 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Friends are what better searching with Bing is about (video)

Bing's Social Sidebar

Apparently there is a lot to like about Microsoft's announcement of a dramatically redesigned and socially enhanced Bing. Social results are featured but are clearly segmented from traditional search results in a gray Sidebar on the far right. Search Engine Land provided a lengthy description of Bing's new features and included data showing that users increasingly preferred Bing's results over Google's in blind tests. PC World provided a shorter 'hands on tour' of the new Bing.

ReadWriteWeb took the lead in listing the reasons that many bloggers feel that Bing has done social search the right way. The Sidebar is designed as a way to discuss and enhance search results as opposed to interfering with them. Bing seems to include results from every social network that it can, including Google+.

There will soon be even more to like. The search function itself is being redesigned to provide semantic results on 'entities' and a new Snapshot universal search feature will provide additional text, images and video that Bing thinks will directly answer the user's questions.

Mobile Marketing:
Three Principles For Success

Download Forrester's report here

Customers and prospects are increasingly connecting via mobile devices, and marketers need to keep up with them for optimal growth. Yet research shows that the majority of interactive marketers are experimenting incorrectly and don't fully understand the difference between the PC and mobile consumer. This report from Forrester explains how marketers at each phase of mobile marketing evolution can craft successful mobile campaigns by hewing to three key principles: immediacy, simplicity, and context. Highlights:

  • New research on how consumers prefer to use their mobile devices
  • Transferring actionable content to mobile
  • How to catch the mobile user's attention and fill information gaps

This guide is available courtesy of Forrester,
a global research and advisory firm.

Forrester Report: Mobile Marketing
Download Now

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