Having the last Graph
Data engineers frequently use the term 'graph' to describe relationships, but web marketers must now relate to dueling graphs representing social and search as traffic generating channels. Facebook began with the 'social graph' and used Open Graph as the official term for their API that allows sites to bring the user's Friends with them as they surf.
This week Google came back with the Knowledge Graph to make their case that search is still the web's killer app. PC World provided a good rundown of the new features, semantic efforts that the unofficial Google System blog labeled as Googlepedia. 360i provided 4 key takeaways for marketers but nobody seemed to have a good sense of how the changes would affect SEO and Google exposure. The Knowledge Graph tries to provide a direct answer for a user's query and is similar to the Snapshot column that Bing is about to add. The blog Googling Google pointed out that, coupled with their recent privacy changes, Google can now tailor search based on everything they know about you and while they don't really don't know who your friends are they do have a network of other people who have made similar searches.
Late Wednesday Yahoo announced a new mobile browser app named Axis that got surprisingly good reviews. Axis functions as a Safari skin on iOS devices and as a desktop plug-in (Chrome, Firefox and Safari) that allows users to easily sync their bookmarks and recent activity across devices. Search Engine Land provided the details andReadWriteWeb looked at the good and the bad of the significant new product. Perhaps, if it had been developed by Facebook instead of Yahoo, there would be less reason to apologize to investors for a lacking mobile strategy.