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  May 31 2012 -  Spotting things you'll want to see today.
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This is the May 31 2012 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Looking at Facebook's Future

Facebook's busy timeline

Facebook's public future looks to be a bit busier than expected, at least in terms of adding new businesses and services. This week was filled with speculation that Facebook would soon buy or invest in three key areas. They are reportedly sounding out Opera, the last major independent browser with a strong mobile following. Next on the mobile front is a complete mobile platform, but in a manner that is closer to Google/Android than Apple. Lastly they are looking into Face.com, a facial recognition technology that is already used by Facebook, but not a purchase that would ease any concerns about user privacy.

Facebook also has some reason to look beyond the negative publicity resulting from their difficult IPO. Market analyst Mary Meeker assigned much of the blame to Nasdaq and identified upside for Facebook in mobile revenue and Open Graph publishing distribution. Ad Age explained that GM's decision to drop Facebook advertising came only after Facebook refused to give GM custom advertising that it felt would affect user experience. Still, the Facebook IPO wariness is having definite effects. This week Kayak delayed its own IPO, presumably to wait and see how Facebook's status updates itself.


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