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  Jun 7 2012 -  Spotting things you'll want to see today.
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This is the June 7 2012 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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More detail on Google Maps

Maps for that

The topography of online and mobile maps is getting a new look this week and next. Google has announced new enhancements as part of their 'never-ending quest for the perfect map'. PC World looked at the new features that will rely on backpack cameras and 'Stereophotogamitry' to stitch together high resolution flyovers from fleets of Google contracted planes.

Google may be trying to navigate around a bump in the road expected from Apple's World Wide Developer Conference next week, where Apple is expected to unveil its own mapping programs as a default for their iOS mobile devices. The Next Web provided details from the Google program, analyzed some of the problems that they face and identified three ways that Google could get hurt by new Apple maps. Analysts told Business Insider that Google will not be significantly hit even though Apple devices are responsible for 40% of their mobile search revenue. Apple will presumably allow Google Maps to continue as an app, but it will lose the tailwind of the default position and the two tiered Maps/Google Earth structure begins to appear a bit dated.


Ipad in Business

Thursday June 14, 2012 11:00-11:30AM PDT

Reserve your place here

If you can't make it live on the 14th you'll get access to the recorded version (when available) to use at your convenience

Please join Apple at this exclusive live online seminar. It'll take about half an hour and it's absolutely free.

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Apple



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