Maps for that
The topography of online and mobile maps is getting a new look this week and next. Google has announced new enhancements as part of their 'never-ending quest for the perfect map'. PC World looked at the new features that will rely on backpack cameras and 'Stereophotogamitry' to stitch together high resolution flyovers from fleets of Google contracted planes.
Google may be trying to navigate around a bump in the road expected from Apple's World Wide Developer Conference next week, where Apple is expected to unveil its own mapping programs as a default for their iOS mobile devices. The Next Web provided details from the Google program, analyzed some of the problems that they face and identified three ways that Google could get hurt by new Apple maps. Analysts told Business Insider that Google will not be significantly hit even though Apple devices are responsible for 40% of their mobile search revenue. Apple will presumably allow Google Maps to continue as an app, but it will lose the tailwind of the default position and the two tiered Maps/Google Earth structure begins to appear a bit dated.