Facebook opens up to re-targeted ads | Who's Blogging What (Web marketing edition) Jun 14 2012

Facebook went small, Twitter big this week | To read your copy of Who's Blogging What in your browser click here

Who's Blogging What
Jun 14 2012 - Spotting things you'll want to see today.
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This is the June 14 2012 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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A granular Facebook, richer Twitter

Facebook installed a rather significant gate into its walled garden this week ‑‑ a user's browsing history will soon follow them when they visit Facebook. Advertisers will be able to bid on Marketplace Ads to reach specific users tracked by cookies. TechCrunch provided a step by step explanation of how 'Facebook Exchange' will be set up and the Business Insider blog provided an official explanation from a Facebook spokesperson, obviously wary of another privacy battle. Users who research a weekend on the slopes at a travel site will see an ad for a ski resort the next time they visit Facebook. The Rimm-Kaufman Group described a potential game changer for Facebook, who now will have more competition for its Marketplace inventory which might also prove more effective through better targeting. On the flip side, advertisers are only being given access to prospects that they have already reached, and this time in the uncertain Facebook advertising environment.

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Twitter went way outside the 140 character limit in a big way this week with 'expanded Tweets', allowing selected partners to provide article previews, images and video through Twitter.com. There were no direct revenue opportunities mentioned but the rich Tweets might keep users at Twitter.com a few seconds longer and could morph into paid versions down the road.

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Social Media

How To Use The 15 Facebook Ad Targeting Options [Social Fresh]
8 strategies for Pinterest for business [Janet Fouts]
Viewing Facebook Content Makes People More Likely to Buy: ComScore [Ad Age]
How Sony uses Pinterest to drive traffic [Econsultancy]

Search Marketing

How to Improve AdWords Performance with Sitelinks [Search Engine People]
Using Google AdWords Auction Insights To Determine Bids and Positions [Seer Interactive]
Building A Mobile Landing Page With HowToGoMo: A Case Study & A How-To! [PPC Hero]
Search quality highlights: 39 changes for May [Google Inside Search]
Bing Offers Up a Free Link Graph [SEO Book]

User Experience

Infographic: Pre-Purchase Habits of Shoppers [Marketing Tech]
Identifying and Fixing Your Worst Landing Pages [SEOMoz]
8 Reasons to Gear Up For HTML5 Now [PC World]
20 Free Social Icon Packs That Will Make Your Design Stand Up [Top Design Mag]

Email Marketing

Calls to Action Inspire Action: Three Examples From Emails [Marketing Profs]
11 tips for writing better marketing emails [Email Marketing Reports]
3 Ways to Make a Preheader Work for Your Email [Mass Transmit]

Analytics

Leveraging LinkedIn Group Analytics [Emagine]
Step by Step Guide to Google Analytics Content Experiments [State of Seach]
A List of YouTube Stats Tracking Tools You Should Know About [Reel Seo]
3 Steps to Measuring Your Social Marketing Campaign with Google Analytics [Social Media Club]

Radar Screen

Three more reasons Microsoft might buy Yammer [All About Microsoft]
OpenSky is Pinterest For Shopping (But Wait, There's More: Frictionless Sharing!) [ReadWriteWeb]
Looks like Hotmail is about to go Metro [Venture Beat]
Songbird Gets Social, Creates The Pinterest Of Music [PC World]
Google Trends Launches Massive Redesign [Search Engine Journal]

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