How Gimbal Changes Mobile Marketing
Marketers don't take notice every time that mobile developers get a new toy. This week's announcement from Qualcomm about “Gimbal” is worth a look, however. Scobleizer described Gimbal's potential as “the future of the cell phone” for offering contextual services that marketers will like and that the iPhone will have a hard time matching.
InfoQ explained some of the new concepts that Gimbal adds to the mobile mix. With Geofences, Interest Sensing and Communication it will be possible to push a marketing message about dinner to a phone if the owner likes pizza, probably hasn't eaten yet, is with a friend in similar condition and there is a good place nearby. Certainly there are security and battery issues to address but the prospects are interesting. GigaOm took a broader look at Qualcomm's vision (heavy into augmented reality) to explain how they feel that phones will be used in the future.