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  Jul 12 2012 -  Spotting things you'll want to see today.
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This is the July 12 2012 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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How Gimbal Changes Mobile Marketing (video)

How Gimbal Changes Mobile Marketing

Marketers don't take notice every time that mobile developers get a new toy. This week's announcement from Qualcomm about “Gimbal” is worth a look, however. Scobleizer described Gimbal's potential as “the future of the cell phone” for offering contextual services that marketers will like and that the iPhone will have a hard time matching.

InfoQ explained some of the new concepts that Gimbal adds to the mobile mix. With Geofences, Interest Sensing and Communication it will be possible to push a marketing message about dinner to a phone if the owner likes pizza, probably hasn't eaten yet, is with a friend in similar condition and there is a good place nearby. Certainly there are security and battery issues to address but the prospects are interesting. GigaOm took a broader look at Qualcomm's vision (heavy into augmented reality) to explain how they feel that phones will be used in the future.

How video is changing lead generation

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Blogs, e-communities, portals, and social networks have all been widely utilized in B2B marketing and lead gen. Marketers that are looking to stand out are adding new applications of video to their content strategy toolkit. Video has high potential, especially for lead generation and nurturing. The report cover new tools and techniques that are cutting production costs and creating greater leverage. Highlights:

  • Why production costs have been a barrier to effective use of video
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This guide is available courtesy of Knowledge Vision.

Video for Lead Gen
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