The new link between Yahoo and Google
Most of the talk during this relatively slow summer week has been about Marissa Mayer moving from Google to Yahoo, and a large percentage of that discussion has been about a new role model for working mothers. Some implications for marketers to watch for have also surfaced. Search Engine Land predicted that search will probably remain a low priority at Yahoo, but that it might make sense for Yahoo to now reevaluate its relationship with Microsoft, allowing Mayer to return to the search system that she knows best. ZD Net took a contrary view, that divorcing Microsoft would be a challenge for the new CEO and that she has the background needed to fix the technology that is preventing Yahoo from getting more out of the existing partnership.
Marketing Land took a quick poll indicating that nearly 80% of its readers liked Yahoo's chances a bit more now but GigaOm pointed out that Mayer had little expertise with media, which is Yahoo's strength. Everyone seems to agree that there is no end in sight for Yahoo's difficulties but Business Insider offered a list of the key problems that Mayer should focus on, according to the employees at Yahoo.