Promoted Updates may be a key monetization tool for Foursquare | To read your copy of Who's Blogging What in your browser click here
Who's Blogging What Who?
  Jul 26 2012 -  Spotting things you'll want to see today.
Services»     |Subscribe|    |Twitter Feed|    |Facebook Page|    |Pinterest|    |Archives| |Contact Us|  
Bookmark/Share»     |Facebook|    |Twitter|    |LinkedIn|     

This is the July 26 2012 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

Our Privacy Policy clearly states that we will never sell, rent, share or do anything else with your email address that you wouldn't do yourself.

Foursquare checks out a new revenue stream

Foursquare and the search for revenue

Foursquare has been a pioneer in local, mobile social media but it is yet to develop a significant revenue stream. This week they announced a program that may address that little problem. Promoted Updates will become a paid opportunity to appear in a user's Explore tab when the user is nearby. Marketing Land provided the program details of an effort that is being described as 'search ads for the real world'. Looking at the broader context, Venture Beat looked at foursquare's need to move away from being a check-in service and towards a utility making that real world easier to use.

Foursquare also announced a second major new feature named Local Updates, which are free and appear in the user's Friend tab if the business has previously established a relationship with the user. Website Magazine took a quick look at how merchants might use Local Updates and Open Forum provided the overview of how all of foursquare's recent changes could help local marketers.

Conference and Event Video:
A Winning Strategy

Download the report here

Learn how the right online video strategy will help you reach larger audiences and increase revenue. Conferences,webinars and online video are growing. New, video-friendly devices like iPads, smartphones, and even web-enabled televisions are dramatically increasing the hours of video being watched. Most significant is the sharp rise in the amount of time that people spend watching information-rich, long-form video programs. An online video strategy can help conference and event organizers benefit from these twin trends by:

  • Extending the shelf life of their conferences and events
  • Reaching global audiences defined by interest, not geography
  • Increasing revenues through additional sponsorship opportunities and through pay-per-view access

This guide is available courtesy of

Conference Event Video
Download Now

The most useful posts of the week
Social Media

Search Marketing

User Experience

Email Marketing


Radar Screen

Twitter We also have a great Twitter feed, please don't forget to follow. Twitter

You are receiving this newsletter because our records indicate that you subscribed to the web marketing version of Who's Blogging What. If you wish to be removed from the list please use the link below. Our customer service is at
We welcome your comments at or via our web site.

This newsletter is available by subscription only but you can subscribe (free) here:

Home Subscribe Register Your Blog About Advertise Privacy Contact

Who's Blogging What ©2012