When ecosystems attack
It has been a very rough summer for Facebook. A heavily depressed stock price still looked enticing enough for several key executives to cash out and leave. More troubling for the long term, however, has been that much of their third party marketing infrastructure has been snapped up by huge corporate rivals. Buddy Media is now a Salesforce company. Oracle has added both Vitrue and Involver to its arsenal. But worse, much worse, than either Salesforce or Oracle is Google, and this week Google purchased Wildfire. AllThingsD provided the deal details.
Facebook actually uses Wildfire to manage many of their own brand Pages. The Brainyard blogged about Wildfire's capabilities and Venture Beat predicted that Google would soon offer 'a comprehensive ad management platform for the entire web'. Facebook's options for fighting back are limited, as analyzed by TechCrunch but AdExchanger looked back at the long history of Facebook trying to block Google's access to the world's largest social network.
Business Insider listed the ways that Google could now spy on Facebook thanks to Wildfire's preferred developer status. Facebook users often grow to regret adding certain people as Friends, and Facebook itself may be having similar thoughts.