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  Aug 9 2012 -  Spotting things you'll want to see today.
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This is the August 9 2012 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Facebook lets brand target their fans

Targeting your Fans

Page admins are about to get a free gift from Facebook, the first in awhile. Private groups of admins have been told that Page Post Targeting will soon be rolled out to all, allowing Page owners to segment their messages based on Facebook supplied demographics. Econsultancy looked at how the targeting will work, along with examples of where it could help or possibly hurt marketing efforts. Digital Connections took a look under the hood and came away convinced that it 'is the biggest thing to happen to Facebook in a long time'.

Most other opinions were more reserved. While Pages will be able to target on an extended demographics set (age, gender, relationship status, etc) there doesn't seem to be a new way to target behavior, e.g., Fans who have previously expressed an interest in a particular topic or product. Still, the response has been impressive. Buddy Media has already integrated the targeting into their platform, saying that 'the implications for this feature are huge'. While it might be more exciting for the larger brands, Chad Wittman (the founder of EdgeRank checker) explained how brands can now extend their reach and even those with smaller followings can start to see benefits by targeting factors such as gender and age.

The New Facebook Timeline:
5 Best Practices for Optimizing Content

Download the list here

With the debut of Timeline for brands on February 29th, marketers wondered whether the major changes to fan page functionality would cause significant differences in engagement activity. Wildfire, a Facebook Preferred Marketing Partner, was in a position to find out. They ran the stats for 43 brands ranging from 20K to 40MM fans and tracked every engagement metric 21 days prior to and 21 days after the Timeline change. They share their findings in this report:

  • The impact that the Timeline has had on fan page engagement
  • Results that the early adopter brands have achieved from optimizing content for the new format
  • A Tracking Study of 43 Brands and Timeline's Impact on Fan Growth and Engagement

This report is available courtesy of Wildfire Interactive a global leader in social media marketing software.

Best Practices Facebook Timeline
Download Now

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