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  Aug 23 2012 -  Spotting things you'll want to see today.
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This is the August 23 2012 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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The high tech of low value payments

The summer of mobile payments

It has been a hot season for using high tech to collect (mostly) low value payments. This week's big news is that PayPal will be able to process payments at any merchant that accepts Discover. TechCrunch provided the quick details of how customers will be able to pay via their PayPal account without the merchant having to make any modifications to their POS systems.

Earlier this summer Square arranged to take payments at Starbucks while Target, Walmart and Best Buy formed a joint venture aimed at letting customers pay via mobile.

Venture Beat used Square/Starbucks as an example of how mobile payments present challenges to merchants and Open Forum looked at 5 major benefits that they could see as motivation. Like most consumer matters it is mostly about offering choice. Walmart even has a project going in the other direction, one where consumers can buy online and then travel to Walmart to make their payment.

Predictive Analytics
How top companies are improving CTRs and sales

Download Aberdeen's research here

Aberdeen found how and why companies using predictive analytics enjoyed a 75 percent higher click through rate and a 73 percent higher sales lift via their web efforts. Moreover, they identified a tier of leaders who are swiftly breaking away from the pack based in large part by their innovative use of company data. Both groups plan to invest in social media analysis but important distinctions remain between those who have demonstrated success and those whose efforts have been less effective. Read this research to understand the key determinates to success.

This report is available courtesy of IBM.

Predictive Analytics
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