It just got easier to target Twitter users by interests | To read your copy of Who's Blogging What in your browser click here
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  Sep 6 2012 -  Spotting things you'll want to see today.
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This is the September 6 2012 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Finding a new target

Twitter's new targeting

Twitter announced a slightly different type of social media ad targeting this week. They introduced a two-level hierarchy offering more than 350 categories of interest based on a user's tweeting and following behavior. They also created a system where an advertiser could specify Twitter accounts that are likely to have users with relevant interests as a targeting mechanism. Wired offered a good description of the new features and Jeff Bullas looked at the overall capabilities of Twitter advertising and how there is a new opportunity to try the medium without risking a large budget.

The new Twitter efforts are fundamentally different from Facebook's in that they emphasize user behavior over user profiles as criteria, leaving the blog All Twitter to wonder if Twitter can be as effective without asking users to fill out extensive profiles. Later in the week Facebook announced a complicated plan designed to allow select advertisers to target specific Facebook users based on their email or phone number.

The Value of Social Media Engagement

Download the report here

Social Media in a B2B environment has potential but has been hampered by inefficient measurement systems. Many marketers are apprehensive about taking critical steps without being able to quantify the return on their efforts. This white paper explores how top performing businesses are leading the way in selecting social media channels and measuring the success of their investments, leading to a helpful description of a social media dashboard.

This report is available courtesy of Act-On.

Measuring Social Media ROI
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The most useful posts of the week
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