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This is the September 20 2012 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Twitter gets more graphic

Twitter's new image

Twitter has redesigned its user profiles to emphasize graphics and to provide consistency across desktop and mobile platforms (they also announced new apps for iPhone and Android phones as well as the iPad). Business Insider looked at all of the changes with screenshots and went into some detail on the new mobile apps. HubSpot offered step by step instructions for updating to the new profile and Twitter itself provided its advertisers with a tip sheet to optimize brand exposure.

Reaction has been mostly positive. A Mashable poll showed that most people, but not a majority, liked the change. The resemblance to the new Facebook design is unmistakable and there is some talk that image based ads could now be more easily supported. The blog B2C wrote about one unpopular design issue -- the user's data (including the website link) are automatically printed in white over the image and can be hard to read against light backgrounds (although Twitter seems to using a slight shadow effect to make them stand out).

Twitter also seems to be taking steps to make sure that more people actually see the new profiles. Digital Trends noted that photo sharing apps are now being blocked from Twitter's API and that Twitter is becoming increasingly tough on 3rd party apps that duplicate the core functions that Twitter hopes will keep them smiling as they roll out the new profiles.

5 Best Practices For Earned Media

Analyzing 10,000 Facebook campaigns for the value
of exposure that money can't buy

Download the list here

This report from Google's Wildfire subsidiary reveals a number of actionable results for social marketers, including the types of social marketing campaigns that tend to get the highest participation rates, the different campaign types that get the highest sharing rates, and the common thread among campaign types that generates the most sharing with friends on Facebook, creating valuable earned media along the way. Wildfire analyzed the results of 10,000 Facebook campaigns for this report. Highlights:

  • Coupons, giveaways, and sweepstakes get the highest amount of entries
  • “Pick-your-favorites”, quizzes and trivia can create significant earned media
  • How earned media is relating to new conversions

This report is available courtesy of Wildfire, a Google company.

Increasing Earned Media
Download Now

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