This week's official launch of Lish.com came with some important messages for social media marketers. Lish was created by Payvment, which is best known for its mall storefront app on Facebook, and it is built upon what they have learned. Shoppers are interested in small purchases influenced by trends and friends according to some of the key concepts outlined by Inside Facebook. Lish is designed to capture these small, impulse buys based on trending items shared on Facebook and Twitter.
It is significant that Payvment created Lish as a standalone, Pinterest style site as opposed to a Facebook app. When asked to explain by Social Commerce Today, Payvment CEO Jim Stoneham acknowledged the growing importance of referrals from sites such as Pinterest, as well as limitations within Facebook's mobile platform. While still tightly integrated, Lish offers merchants a chance to remain social while stepping a bit away from Facebook. The simple rules for selling via impulse on Lish were outlined by All Facebook.