Lish has impulsive lessons for social media selling | To read your copy of Who's Blogging What in your browser click here
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  Oct 11 2012 -  Spotting things you'll want to see today.
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This is the October 11 2012 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Lish gives impulse to social buying

Social Impulse

This week's official launch of Lish.com came with some important messages for social media marketers. Lish was created by Payvment, which is best known for its mall storefront app on Facebook, and it is built upon what they have learned. Shoppers are interested in small purchases influenced by trends and friends according to some of the key concepts outlined by Inside Facebook. Lish is designed to capture these small, impulse buys based on trending items shared on Facebook and Twitter.

It is significant that Payvment created Lish as a standalone, Pinterest style site as opposed to a Facebook app. When asked to explain by Social Commerce Today, Payvment CEO Jim Stoneham acknowledged the growing importance of referrals from sites such as Pinterest, as well as limitations within Facebook's mobile platform. While still tightly integrated, Lish offers merchants a chance to remain social while stepping a bit away from Facebook. The simple rules for selling via impulse on Lish were outlined by All Facebook.


Research: How Social Media Is
Changing Brand Building

Activate new advocates using the established loyal fan base


Download Forrester's research here

Forrester Research has identified three critically important strategic roles that social media can play to help build and advance brand objectives: Social can help the brand: 1) build a relationship to become more trusted; 2) differentiate through an emotional connection to become more remarkable and unmistakable; and 3) nurture loyal fans to become more essential.

In this report Forrester offers research results highlighting this social framework that has already proven successful for many firms. It looks at the relationship to search marketing, integration into an overall marketing plan and relationship building through social media. Read it to gain important insights about social media fundamentally changing how consumers interact with each other and with brands.

This report is available courtesy of WildFire, a Google company.


Social Media Changing Brands
Download Now


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This is the April 15 2012 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

Our Privacy Policy clearly states that we will never sell, rent, share or do anything else with your email address that you wouldn't do yourself.

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